ECHO – By definition, it’s an automated local SEO tool with advanced learning algorithms.

Be local. Hyperlocal, if you will.

Quick translation: be relevant. Serve up information to your customers specific to their locations and then market to them accordingly.

Serve up information to your customers specific to their locations and then market to them accordingly. Most organizations seek a watered-down SEO strategy at the national level. This approach does not address the local nuances in culture, vernacular, or local competitors. The result is your brand websites do not rank in local markets causing an impossible task of keeping up with terms that people are searching for every day.

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