Newsjacking, when it’s done properly, is probably the most cost effective way to acquire good links to your website right now…but marketers looking to leverage newsjacking as part of their 2015 SEO strategy need to stop and take stock of what they need to prepare. Real-time marketing is not a strategy – newsjacking isn’t just being reactive to events. If you’re going to engage users with newsjacking you need to be proactive too.
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