CMO4Hire SEO Primer 101 Explainer Video Final

Hello … we’re CMO4Hire #CMO4Hire. In this explainer video, we lightly touch on SEO (Search Engine Optimization) a.k.a. Organic Search. It’s part of our beginner “Primer 101 Series” on online marketing management. At CMO4Hire we are religious about data. First we analyze. Then we manage your online digital brand with a comprehensive approach, in collaboration with your existing team. We deliver short-term results (attract web traffic, create leads, increase sales) and a long-term increase in your digital brand equity.

Emerge from the murky ooze of the internet and build a digital brand marketing management system that works. We are an extremely data-driven, customer-focused online marketing agency that works with your team. We create impactful strategic go-to-market plans and accelerate online execution with our monthly bundled services. By getting “under the hood,” we drive real business results by tracking and using data. There’s much more to online marketing than glossy pictures on a website. If you need to take your online marketing to the next level, we can be your Chief Marketing Officer for Hire. Agile, Strong. Be a dragon. fly. #CMO4Hire

– Local Business Search
– PPC Search Advertising: Google AdWords, Bing/Yahoo
– Display Advertising and Retargeting
– PPC Mobile Advertising
– Social Media Organic & PPC
– SEO & Content Publishing
– Content & Blog Publishing
– Web Design and Review
– Social Media
– Videos, Infographics, eBooks
– Landing Pages & Marketing Automation
– eNewsletters and Mailing list management

Transcript of video:
Let’s talk about S.E.O. a bit. A lot of people think it’s some kind of magic… but that’s not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the Internet? You search for it, right? And then you click on one of the links on the first page of the search results. In fact, more than 90% visitors will behave exactly the same way…
Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized.
Exactly how search engines work is a closely guarded secret, but the main principles are known. They’re based on two main factors: Keywords and links.
Let’s focus on keywords first.
Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title, address or headings. But careful! Quality over quantity should be your rule of thumb! Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first.
And how about the links?
Websites that link to yours basically tell search engines that you have some good stuff there. But again: Quality over quantity! Links from irrelevant sites won’t help you get a better rank.
Now, what we’ve just talked about provides a basic introduction to SEO. In reality, it’s not a simple task, and you’ll definitely need someone to help you with it. Someone like us! We’ll develop a custom SEO strategy specifically for your business: -identify the right keywords, write friendly site code, and figure out the best linking tactics. But most importantly, we’ll help you find ways to provide high-quality content for your visitors and search engines as well.
So do not hesitate …and contact us today!

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