Keyword Research SEO Beginners Guide Part 6

Keyword Research SEO Beginners Guide Part 6

Blog URL: http://davidmccrackenseo.com/keyword-research-seo-beginners-guide-part-6/

Keyword Research is fundamental to online marketing success. Keywords run and drive the internet. It all begins with words which are typed into the search box.
The most popular keyword or keyword phrase used by people when searching for answers are the words website owners and blog writers should be using and you will be found more often and that increases ranking.
Keywords are the single most important element in search engine optimization (SEO)

Here’s how to get Keyword Research right…
Be aware Keywords and Keyword phrases may not remain static in ranking rating – they are like the shifting sands.
What is a popular keyword today may not be in a week, month or year as words are searched and markets change.

1. What are the popular keywords people use in search?
Search engines and other commercial organisations gather the information and have websites that will provide guidance. I prefer to use the free sites.

2. Is the Keyword relevant to the content
Will the searcher be happy with what they find on your website, if not you will lose credibility and trust.

3. How hard is it to compete for that keyword.
3.1 A single keyword
People searching for answers to their questions rarely use a single keyword as its too broad and its unlikely you will ever be found when a search runs in to hundreds of millions of website articles.
3.2 Two Keywords
Two keywords will make the search far more specific and more relevant to peoples search. Using exact matches will tighten the search even further.
3.3 Up to Four +/- keywords
Four plus or minus keywords strung together are called keyword phrases and known as long tail keywords. They become very specific to a subject and the competition is very much reduced.

4. Ignore long tail keywords at your peril.
Long tail keyword searches are generally less competitive and fulfill the needs of a specific sector of the market with minimum competition and can be extremely rewarding.

Summarising Keyword Research
This blog is my knowledge about the subject written in conjunction with a review is of Chapter 5 of the MOZ Beginners Guide to SEO more here
Keywords are the single most important element in search engine optimization (SEO).
Keyword Research is fundamental to online marketing success. Keywords run and drive the internet. It all begins with words which are typed into the search box.

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For question to David McCracken SEO

Phone +61 447 565 171

email: led@westnet.com.au

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