– What is search engine optimization?
– Take SEO seriously, don’t dabble
– Anyone can do SEO!
– SEO and ROI (return on investment)
– What is possible, and what is not possible with SEO
– Onsite and offsite SEO
– Different search engines
– How search engines work
– Robots, spiders and crawlers
– Organic vs. Paid search results
– Many YouTube videos about SEO are wrong or out of date
– Google keeps changing — penguin and panda
– Over optimization hurts
– What is a web server?
– Index.htm – the home page
– Link juice
– Are you paying for past SEO mistakes?
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